Day 3: Take A Breath

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Today was a really gorgeous day here on the island. Well, I should say, here in North Sydney and Sydney, because the island is pretty big and I was only in one little part of it.

But, yeah, it was a beautiful day. The sun was shining, the sky was blue, and even though there is still a couple of feet of snow on the ground, it felt like spring.

I had a fairly busy day; though not as busy as the last two have been! It's only Wednesday and it feels like an entire week has already happened since Sunday night when I launched my crowdfunding campaign. 

I woke at 6:30, which is usual for a weekday. Adam is out the door by 7, and we spend that half hour wiping sleep from our eyes, drinking coffee, eating breakfast, and making his lunch. He leaves at 7 and drives to the job site (he's an electrician and works here in North Sydney), and then I do a few things and get ready for work and leave the house anywhere between 7:30 and 8. This morning I wrote up two estimates for potential clients, and had a mini dance party.

Then I went to work. I work at a place called the Horizon Achievement Centre, in Sydney. It's an organization that provides vocational training to adults with intellectual disabilities. I've been working there since August of last year. I do a variety of things there: design, copywriting, teaching drawing, and working on a database re-design. It keeps me busy!

When I got home from work today I thought about going for a walk, but decided instead to do the dishes. There is something really therapeutic for me about that. (Well, sometimes. Other times it's a pain in the arse.) Today it was therapeutic. Now that the campaign is launched and has gotten to 44%, my head is a-whirl with ideas for what to do next to get to the total goal, but I also feel like I'm not sure where to begin, and like things have piled up a bit over the last few days. So taking time to clean out my space is good to help me focus.

What do you do to help yourself focus, or get clarity on a big project?

Now we're off to a wake, and likely our dinner will be take-out. But at least my sink will be clean!

xoxo Leah

Day 2: The Accidental Fundraiser

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Well! I'm starting to catch my breath a little on this whole crowdfunding thing.

By the end of day 2, the rate of growth has slowed down and we're holding steady at 40%. The first day and a half were about getting the word out, posting on social media a fair bit, and watching the numbers climb like crazy (and getting offline and going for a walk when I felt overwhelmed by it all). Now it's about 'OK...how am I going to spend the next 28 days to ensure I reach my goal?'

I will admit that I didn't think very far in advance about this campaign; I didn't really have time! I first posted the link about the program "It's Business Time" on Friday, March 29th at 6:30 pm, saying "It is kind of killing me that I can't afford this program right now, because I want to take it SO bad."

Tiffany Han herself (life coach extraordinaire who I've talked about before on here) then wrote, "Quick, someone sponsor Leah!"

And from there, comments started coming in from people saying they would indeed support a crowdfunding campaign if I did one. In my head, I went back and forth between thinking, "Oh my gosh, I could actually do this!" to "No way, this is CRAZY, people are going to think I'm nuts!"

I did some research. I signed up for IndieGogo and started drafting a campaign. (And I have to say, props to their web designers because it is a really easy process to follow!)

This whole past weekend I was getting messages from people, private ones, saying "I would support you!" and telling me what perks they would like. I had a phone call from a friend who works in fundraising.

Again, I kept going back and forth between moments of exhilaration and moments of panic. "What if this is nuts?" "What if this actually worked?"

Sunday night, (pretty much just yesterday!) I hit "Launch" on the campaign.

Here we are, Tuesday night, $2,890 in, 40% raised. That means there is another 60% -- $4310 -- to go. And 28 more days.

Now it's time to really get to work! (For me, that is.) I've got stories to tell, videos to make, fun surprises to dream up and make happen: in short, a campaign to run. Accidental or not, I'm here in it now, and it's an amazing ride.

The campaign is here -- do take a peek!

xo Leah

Indiegogo Campaign: Day 1

Holy crap, you guys?!?!!? I have about five minutes to write this blog post, in between client emails, and going to the grocery store and then to yoga.

But I've decided to post on my blog every day for the next 30 days, to give you a behind-the-scenes look at running an IndieGogo campaign to raise $7200. That I decided to do on basically a whim.

(Which is how I do a lot of things, including how I met my partner and how I decided to do graphic design. One of these days I'll write a post about how following my whims doesn't in fact make me a flake. Because it's about what you do after the whim that matters.)

Anyway! Here we are. Almost 24 hours into the IndieGogo campaign to raise $7200, and the total raised, as of hitting "publish" on this post, is $1435. That's 20%! Y'all... I am BLOWN AWAY. I'm sorry... but I resort to ALL CAPS when I am REALLY EXCITED.

Interestingly, for a crowd-funding campaign, this is typical and it's what you want. In an article on Inc.com, Breanna DiGiammarino, cause director at Indiegogo, says "We often encourage campaign owners to raise about a third of their campaign goal in the first 24/48 hours after going live."

I'm making notes (well, in my head at least) for what I would do differently the next time I do crowd-funding for anyone, because to be honest, I decided to do this on Saturday and it was launched Sunday night. I didn't ask people to contribute off the start, like some resources suggest, so that the total would go up fast, and I have gone into this with as much of an attitude of "openness and gratitude" as I can muster. "We will see what the universe provides," that sort of thing.

But I am learning a TON. That's one benefit of throwing yourself into something and learning as you go! And I will be sharing all of that learning here on the blog over the next thirty days.

Stay tuned! And check out the campaign if you haven't already.

xoxo Leah

the "but I'm only from Cape Breton" excuse

I was listening to a podcast on my walk this evening and the host was answering a question from a listener. The question was about whether or not this lady should blog about money, and she said, "I'm afraid to, because people don't want to hear about money." And the podcast host said, "That's horseshit."

She said it in a nice way, but she said, "If you want to talk about money, don't use the excuse that people don't want to hear about it. You may lose the people that don't want to hear about it, but you will gain two people that DO want to hear about it, for every one that doesn't."

It got me thinking about the excuses we tell ourselves for why we don't do something our heart really wants to do. For me, these days, my heart is telling me, "Start a business, start a business, start a business." And I come up with all KINDS of excuses. I mean, all kinds. There are many excuses available to me in any given moment. "I might fail," "I don't have the skills," et cetera, ad nauseam.

But one excuse I was thinking about on my walk tonight, that I've been giving a lot of power lately, is a surprising one, especially for someone who (you would think) was super-Cape-Breton-positive, given that I wrote a blog called "Dream Big Cape Breton" for nearly three bloody years. And it is, the excuse that "I'm only from an economically-depressed, declining island that no-one cares about, so how could I possibly create and sustain a thriving business both locally and online?"

You see, I've found that since I stopped focusing all my creative energy on the "Dream Big" blog and group on Facebook, and started putting that energy into promoting myself as a designer and writer, that suddenly I'm competing on a much bigger stage: the whole world.

I didn't have any competition in the category of "positive blogs about life on Cape Breton" because there weren't any others. (There are other Cape Breton bloggers, for sure, but none with my specific angle.) So locally I got well-known, and fairly quickly. That was awesome. I was unique, and that uniqueness drew people to me. But now, I feel like in my new category, that of graphic designers/writers, we're a dime a dozen. So what's my angle now? What makes me unique now?

I'm still figuring that out, but it was interesting to shine a light on this whispering gremlin that was saying, "But you're only from Cape Breton, why should people in San Diego or Calgary or Zurich be interested in hiring you?" Hearing this excuse, and choosing not to believe it but just to hear it,  shows me that I'm pushing myself out of my comfort zone and into an arena where I want to do better work (so I can compete with all the other fantastic designers), and yet also do work that's unique to me, because that's what my people, my potential dream clients, are going to be attracted to.

And that's damn scary! But also really exciting.

Welcome to the emotional roller coaster of starting a business! Ha..

Also, I think I'll blog a bit more on here. More off-the-cuff thoughts, more often. Because that's what makes me happy, not just restricting myself to once-a-week.

Whee! And have a good weekend.

xo Leah

the "consuming/creating" dance

creativity Oh my goodness, you guys!

Where to even start... I feel like I'm on a roller-coaster of emotions around starting my business. I know that's a super cliche analogy, so let me temper it by saying my roller coaster is not one of those crazy ones where they strap you in standing up, and your legs dangle into empty space as you do multiple loop-de-loops. My roller coaster is more like an old-timey one that's made out of wood, where you sit in the little car with a bar across your knees, and you hear the clattering of the wheels as you go up the hill before the drop. The drop isn't very steep, but it sure looks like it from the top.

OK, Noble, that's enough analogies. Get back to the point.

(And that, folks, is what my inner voice sounds like! And yes, she calls me by my last name.)

Well, here I am. Showing up for a blog post. Not at all sure what to write about, or how to make it coherent and neat and tidy, with points made and a concise ending tying it all together. But a writer writes. And a blogger blogs. And I made a commitment to myself at the beginning of this blog that I would share my process of building a business with you. Which, I want to do, and it seems like a terrific idea, until I realize that it isn't a neat and tidy process at all, not by a long shot!

I thought it was. I thought if I just followed Life Coach X's Questionnaire A, then input the answers into ECourse B, then out would pop Business Plan C. Much like doing your taxes, right?

But... it's like that, and then it's also not like that at all. There are steps you can follow. But they are not rigid steps that everyone follows, and they are not all that you need to get to the end goal. What you also need to get to the end goal is daily showing up to do the work.

You see, I've realized in these last few months, that I look at women like Emily Thompson or Kathleen Shannon, who are kicking serious ass as creative entrepreneurs, and I want to be there, be them. I want a thriving business. I want to speak what I've learned about clients and work, in a confident voice, to thousands of others. I want to be fully earning a living from my creative work. I want to love what I do AND get paid well for it. There's nothing wrong with wanting that, and in fact it's really good to have inspiration like these women, but it means that then I look at all the steps between where I am standing, and where they are standing, and I let the breadth of that work and the time it will take to get there, overwhelm me.

It overwhelms me because I forget that it is one blog post at a time. One 10-minute "bite" of work at a time. And then repeated, and repeated again. That is what gets you there.

It sounds SO simple and I suppose that it is. When such a simple idea ("just keep showing up") is held up against what feels like the chaotic, crazy, hyper-informed reality of daily life, well, part of me thinks, "Nonsense. How could that simple idea ever make a difference?"

But I only have to look at this little blog's archives so far to see that it does. Even though it's only been a few months, I have kept showing up. I am doing the work. I am learning. I am then applying those lessons.

And one thing I am learning is that it is a dance between creating, and consuming, that gets you there.

For example, I am adoring the podcast Being Boss. I listen hungrily every week and I am in the Facebook group they have started. I also recently bought the book Creative, Inc and am devouring it.

Listening to a podcast or reading a book, even if the ideas in it are great, is consuming. It is not creating. The advice of these creative entrepreneurs is enriching me, certainly, but it's also taking me away from doing the work. The work which is doing the creating, doing the writing. And in order to make headway, in order to get the portfolio up, and to do good work for my clients, I must be in creating mode, not consuming mode.

Anyway, whew!! So here I am at the end of a blog post that I wasn't sure would even come out of my brain and through my fingers, into the keys and into the computer. What I've remembered through this blog post is to show up. Do the work. Put down the book or the podcast, however amazing they are, and get uncomfortable and do some work.

(And then take a break and watch Downton Abbey, which I'm way late to the party on, and which I've just started watching this week. Because life is not at all work, not by a long shot. But that's fodder for a future blog post!)

And as for an actual update of progress, well, I've been doing some thinking about personal branding and what sort of logo I might want to have (as I started to talk about in this post); I'm thinking about doing research into contract writing and how to set out clear expectations with clients, and I've put two pieces of work up in my portfolio! You can see them here. I'll put more up in the next little while.

I hope you're having a great week filled with excitement, joy, and interesting old-timey roller-coasters of emotion.

xo Leah

life lately // mid-march 2015

Well, I've been working on a blog post about my branding process to follow up from last week's post, but it is just not coming together in time for this week! So instead, I thought I would share some lovely photos of "life lately". I always liked writing "Life Lately" posts over at Dream Big Cape Breton (my previous blog) so I think I'll keep them up here too. Plus, I wanted to try out the "gallery" feature for sharing pictures, so this was a good excuse.

Speaking of this blog, should it have a name of its own? Or should I just call it, umm, my blog? That's something I'm thinking about these days.

I hope you're having a great week, getting creative, and getting outside too.

xo Leah

the one about 100 Rejection Letters, part 2: Values & Branding

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So. Values!

(And yes, I frequently use crayons in my work. No, I'm not worried it makes me look childish. Well, maybe a little. But not a lot.)

(Also, Part 1 of this post is here, if you're just joining us now.)

Before I did this work that I'm about to share,  I'll admit that the word "values" made me think of dull, boring things like right-wing conservative politicians yammering on about "family values", which to me personally means very little. Actually, come to think of it, it does mean something, but when used in that context, it feels like words that are smokescreens and that have other, devious meanings, like "oppression" and "intolerance" under the guise of "family values."

But I trust Tiffany (my life coach). And I'm learning to trust the process. So when, after a coaching call where we talked about how I wanted to use social media less, she gave me her workbook "Social Media Rehab" and I read a section in it about values, I thought, "OK, I'll trust Tiffany on this. I'll give this values stuff a shot."

Also, Tiffany had shared her "brand tree" with us in the 100RL program. I'll show you my own brand tree in a bit (once I tell you how I figured out what to put in it) but this, basically, is a brand tree:

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And your values are at the bottom, and what the rest of it all springs from. Well, without knowing my values, I couldn't fill in the rest! So I took a deep breath, and stared down the big scary list of values to pick out the ones that resonated with me.

From Tiffany Han's Social Media Rehab workbook, a section on values.
From Tiffany Han's Social Media Rehab workbook, a section on values.
From Tiffany Han's Social Media Rehab workbook, a section on values.
From Tiffany Han's Social Media Rehab workbook, a section on values.

Like all the other exercises so far, at first, looking at the task, I was scared. I didn't know where to start. I wanted to just not do it. But then I picked up the pen, and wrote something. (Or in this case, circled something.)

The thing about values is, they're super subjective. What do they really mean? You could argue that forever. But I haven't got forever, and if I did, I wouldn't want to spend it debating what "accomplishment" or "goodwill" really look like. So, again, another theme that's emerging (along with "so I picked up the pen, and wrote something"): I went with my gut.

The other feeling I encountered was feeling like I should value all these things. These are all good things. But, to be blunt, you can't pick them all. So move on, Leah!

After I picked my top ten, I ranked them using this exercise.

From Tiffany Han's Social Media Rehab workbook, a section on values.
From Tiffany Han's Social Media Rehab workbook, a section on values.

And then a week later, I had a call with Tiffany, and that's when the fun started. (Ha!) It felt like Alice in Wonderland a bit, because what she did was then compare each value to one other value. "Would you rather have wisdom without trust, or trust without wisdom?" Well, how the heck do you decide that? "Would you rather have wisdom without love, or love without wisdom?" "Would you rather have wisdom without fun, or fun without wisdom?" I quickly felt disoriented in a never-ending maze of values that quickly lost meaning. But it was fast. Pick one of the two and move on. It took about thirty minutes and in the end I was a bit worn out. And in the end my list of values had got re-arranged again.

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The good thing to keep in mind is that these things are always in flux. This list is not set in stone. I will grow and change as my life continues and my values can too. But having a list is a starting point. It's a solid base to stand on. To look at and say, "I need these things to be present in my life, day to day, to feel good." You can also think about how you are honoring each value, in a given day. How am I honoring wisdom today? How am I honoring communication? And the honoring of them can be small acts, like for example, going to the library to be surrounded by many people's wisdom in the form of books.

So then, the next step: I put those 10 values in my brand tree.

The next thing is coming up with your three brand words. I asked Tiffany about this and she said to spend some time looking at brands I admire and think about what I connect with, about them. And to think about the brand words in this way: "I want everything my business/I does/do to be __________ or ___________ or __________." And, to think about the value I want to provide to my customer, and how I want to provide it.

The three brand words I came up with are clarity, groundedness, and beauty. Again, these can change! That's the freeing part.

A brand tree
A brand tree

Then it felt like it was time to start creating a brand look. And that's where I hit another wall. I'm a designer, so I feel a lot of should inside myself about what I should be able to do. I did some research (which, to be honest, is usually a way of stalling, for me, not actually productive) and downloaded some free and cheap PDFs from other people talking about how to brand yourself.

And then (can you see a theme here?) I picked up the pen, and wrote. LOL.

Next week, I'll share my branding process so far,  which will include a cool eCourse I took from Braid Creative. (Which, holy crap, if I could afford them at all right now, would I ever want to work with them! Check them out, they're badass lady bosses. I love it!)

I hope you have a wonderful, productive and inspired week, my dears, and don't be shy -- it thoroughly makes my day to hear your thoughts!

xo Leah